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NAICS Code 541860 Direct Mail Advertising

The NAICS Code 541860 is described as
Direct Mail Advertising
  • Advertising material preparation services for mailing or other direct distribution
  • Direct mail advertising services
  • Direct mail or other direct distribution advertising campaign services

Description
This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Establishments primarily engaged in-
· The direct distribution or delivery (e.g., door-to-door, windshield placement) of advertisements or samples-are classified in Industry 541870, Advertising Material Distribution Services;
· Distributing advertising specialties for clients who wish to use such materials for promotional purposes-are classified in Industry 541890, Other Services Related to Advertising;
· Creating advertising campaigns and placing such advertising in media-are classified in Industry 541810, Advertising Agencies; and
· Compiling and selling mailing lists without providing direct mail advertising services-are classified in Industry 511140, Directory and Mailing List Publishers.

(2019-08-02)

It belongs to the code group
NAICS Code 54186 Direct Mail Advertising

To this Code "541860" belongs the sub codes
(No direct sub codes available)


The equivalent ISIC Code (Rev. 3.1) is
7430: Advertising
  Publicité

The nearest NACE Code (Rev. 1.1) is
74.40: Werbung
74.40: Advertising

The equivalent CPC Code (Rev. 1.1) is
xxxx: No Code defined

Translation of the Code description
541860: Direct Mail Advertising
(2019-08-02)

Alternative Spellings (synonyms): Mailer, mailers, Main
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