Brand has to do with a name, term, sign, symbol, or a combination of these used to identify the products of one seller or group of sellers and differentiate them from those of competitors.
See also:
"Brand" is in the UNSPSC Code "60105409"
Brand marketing or advertising instructional materials
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"Value diversity and inclusion to drive creativity and innovation." - Indra Nooyi, Former CEO of PepsiCo
