In the industrial and business context, USP stands for "Unique Selling Proposition" or "Unique Selling Point." It is the characteristic or feature of a product, service, or brand that sets it apart from its competitors and makes it more appealing to customers.
Here are some examples of USPs:
- Apple's USP is its design and user experience.
- Domino's USP is its guarantee to deliver pizza within 30 minutes or less.
- FedEx's USP is its guaranteed overnight delivery.
- Southwest Airlines' USP is its low-cost fares and no-frills service.
- Volvo's USP is its focus on safety.
Other similar terms used in marketing and advertising are:
- Value proposition
- Unique value proposition
- Competitive advantage
- Key selling point
- Point of differentiation
- Brand essence
- Brand promise
All of these terms refer to the unique benefit or advantage that a product or brand offers to customers that sets it apart from competitors.