Glossary

USP

In the industrial and business context, USP stands for "Unique Selling Proposition" or "Unique Selling Point." It is the characteristic or feature of a product, service, or brand that sets it apart from its competitors and makes it more appealing to customers.

Here are some examples of USPs:

  1. Apple's USP is its design and user experience.
  2. Domino's USP is its guarantee to deliver pizza within 30 minutes or less.
  3. FedEx's USP is its guaranteed overnight delivery.
  4. Southwest Airlines' USP is its low-cost fares and no-frills service.
  5. Volvo's USP is its focus on safety.

Other similar terms used in marketing and advertising are:

  1. Value proposition
  2. Unique value proposition
  3. Differentiator
  4. Competitive advantage
  5. Key selling point
  6. Point of differentiation
  7. Brand essence
  8. Brand promise

All of these terms refer to the unique benefit or advantage that a product or brand offers to customers that sets it apart from competitors.

 

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