Deutsch: Modeindustrie / Español: Industria de la moda / Português: Indústria da moda / Français: Industrie de la mode / Italiano: Industria della moda /
Fashion is defined as a popularity of a certain product, style, or appearance.
Description
Fashion in the industrial context refers to the design, production, and Marketing of Clothing, accessories, and Footwear on a large scale. It involves a complex Supply Chain that includes designers, manufacturers, retailers, and consumers. Trends in fashion are constantly changing, influenced by factors such as Culture, social Media, and technology. The Industry is known for its fast-paced nature and high levels of competition. Fashion companies must stay ahead of the curve to meet consumer Demand and maintain profitability. Sustainability and ethical practices are becoming increasingly important in the industry, with more companies focusing on eco-friendly materials and fair labor practices.
Application Areas
- Retail
- Design
- Manufacturing
- Marketing
- E-commerce
Risks and Challenges
- Changing consumer preferences
- Competition from fast fashion brands
- Supply chain disruptions
- Counterfeiting and intellectual property issues
- Environmental impact of production
Examples
- Zara
- H&M
- Gucci
- Nike
- Adidas
Similar concepts and Terms
Weblinks
- industrie-lexikon.de: 'Fashion' in the industrie-lexikon.de (German)
- industrie-lexikon.de: 'Modeindustrie' in the industrie-lexikon.de (German)
- fashion-glossary.com: 'Fashion' in the fashion-glossary.com
Summary
Fashion in the industrial context involves the design, production, and marketing of clothing and accessories on a large scale. It is a fast-paced industry that is constantly evolving to keep up with changing trends and consumer preferences. Companies in the fashion industry face challenges such as competition, supply chain disruptions, and environmental concerns. Sustainability and ethical practices are becoming more important in the industry, with a shift towards eco-friendly materials and fair labor practices.
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