Deutsch: Vertriebsverwaltung / Español: Administración de Ventas / Português: Administração de Vendas / Français: Administration des Ventes / Italiano: Amministrazione delle Vendite

Sales Administration in the industrial context refers to the coordinated activities and processes that support the sales function within manufacturing or industrial companies. This includes tasks related to order processing, customer service, sales reporting, coordination with production and logistics, and managing customer accounts. The goal of sales administration is to ensure efficient sales operations, maintain high levels of customer satisfaction, and support the company's sales strategy.


Sales administration plays a crucial role in streamlining the sales process, from the initial customer inquiry to the final delivery of goods. It involves the use of CRM (Customer Relationship Management) systems to track sales activities, manage customer data, and provide insights for improving sales strategies. Effective sales administration helps in managing the complexities of industrial sales, including custom orders, long sales cycles, and coordination between different departments.

Application Areas

Sales administration is essential across various sectors within the industry, such as:

  • Manufacturing: Managing orders for machinery, equipment, and parts.
  • Chemical Industry: Coordinating sales of chemicals, materials, and related services.
  • Construction: Handling sales of construction materials, equipment, and services.
  • Energy: Administering sales of energy equipment and services to businesses and consumers.

Well-Known Examples

Examples of effective sales administration include:

  • A manufacturing company using an advanced CRM system to manage global customer accounts and orders.
  • A construction materials supplier streamlining its order-to-delivery process to improve turnaround times and customer satisfaction.
  • An energy company implementing sales forecasting and reporting tools to better align production with market demand.

Treatment and Risks

Challenges in sales administration may include managing complex customer requirements, integrating sales data with other business functions, and adapting to changing market conditions. Risks involve data mismanagement, inefficient sales processes, and potential customer dissatisfaction. However, with the adoption of technology and best practices, these challenges can be addressed to improve sales performance and customer relationships.

Similar Terms or Synonyms

  • Sales support
  • Sales operations management
  • Sales process management


Sales Administration in the industrial context is a vital function that supports the sales activities of companies by managing orders, customer relations, and sales data. It ensures that the sales process is efficient and aligned with the company's objectives, leading to improved customer satisfaction and business performance.


You have no rights to post comments